admin Most often, fashion is seen as ‘the industry’, the creative expression of designers, fashion houses, and brands. It’s an international business with a worldwide presence and the ability to cause economic waves. The word ‘fashion’ also means something popular or in style, something ‘of the moment’. What’s ‘in fashion’ at any one moment speaks to wider trends in society, politics, and the arts. But, fashion is also an art, our clothes are woven into our history and heritage.
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We will give our customers products that delight them by interpreting our rich heritage and traditional knowledge while protecting the natural environment[/mks_one_half][mks_one_half]
“There are many virtuous influences of using traditional materials in modern fashion and it conveys the positivity about our culture, our roots. And thus, Fabindia was founded with the strong belief that there was a need channelizing the market of the vast and diverse craft traditions of India and thereby providing employment. Established in 1960 by John Bissell, Fabindia blends indigenous craft techniques with contemporary designs to bring aesthetic and affordable products to today’s consumers.
[/mks_one_half][/mks_col]Today, with a reach wider than almost any handloom and handicraft brand – 293 stores across 105 Indian cities and 14 international stores, Fabindia is the largest private platform for products that derive from traditional crafts and knowledge. A large percentage of these are sourced from villages across India where the company works closely with the artisans, providing various inputs including design, quality control, access to finance and raw materials.
The Spearhead of the Company
Taking any fashion business to the next level requires technology, foresight, and wise financial decisions and under the leadership of Viney Singh, Director & CEO, Fabindia successfully driving the world of fashion.
Prior to Fabindia, Viney worked as the Managing Director of Max Hypermarkets India Pvt. limited, which is a Landmark group company set up to launch hypermarkets and supermarkets in India. Viney was also part of the start up and leadership team as CEO of Reliance Communications for their Karnataka and Kerala circles. He was with Hindustan Lever/Unilever for two decades and had worked in all their food, personal care, and home care businesses.
Shaping the Market for Rural Products
Fabindia’s endeavor is to bring customers a choice of products – and lifestyle – that offers an alternative to the mass-produced while creating sustainable livelihoods in the rural sector.
Fabindia provides customers with hand crafted products that help support and encourages good craftsmanship. Fabindia’s products are sourced from all over India and the company works closely with artisans by providing various inputs including design, quality control, access to raw materials and production coordination. The vision of the company continues to maximize the handmade element in it’s products, whether it is handwoven textiles, hand block printing, hand embroidery or handcrafting home products.
Redefining the Look
The major portion of Fabindia’s product range is textile based. Fabindia provides all new handpicked ensembles that redefine contemporary trends for all ages and gender. The product range consists of garments for men, women, children, and infants; garment accessories. Using curated designs with a blend of ethnic patterns and skillful embroidery, Fabindia introduces a collection ideal for all. Fabindia fashion redefines the modern folks with artsy and tasteful patterns in a symphony of colours. The garments are made to fit comfortably and are crafted with cotton, silk, and other hand-woven fabrics. With a wide range of ultra-modern ensembles, Fabindia’s latest collection can be worn for every occasion. Both comfortable and elegant, it’s flawless and sophisticated style continually makes it a must have.
Magnificent The Home Edition
Fabindia provides a wide range of home furnishings– bed, bath, table and kitchen linen, upholstery fabric, curtains, floor coverings and a range of non-textile products like furniture, lights, lamps, and stationery. Their product gives decor ideas for your living spaces and all new curated looks for your home. Fabindia’s products make a style statement with an array of home accents from exclusive cushion covers to handcraft bed linen, ceramics to brassware. Fabindia has a dedicated team of professionals to handle product customization and interior consulting for heritage hotels, resorts, and corporate houses.
Authenticate Personal Care & Food Products
In addition to handcrafted clothing and home furnishings, Fabindia’s product line includes organic foods and personal care products. Fabindia Organics carries several types of cereals, grains, pulses, spices, sugar, tea, coffee, honey, fruit preserves, and herbs.
Fabindia’s range of authentic Personal care products include soaps, shampoos, hair oils, pure oils, moisturisers, body scrubs, face packs, hair conditioners & special skin care products.
Next Venture ‘Fabcafe’
Fabindia is fast diversifying into a segment that not many have successfully managed to ace. The Fab brand now boasts Cafes. More than 20 of them at present, with another few to join soon. Fab Cafe is under the Fabindia umbrella and is inspired by Indian Bistro. It is an all-day dining concept with lush green interiors and regionally inspired healthy traditional Indian cuisine.As a company, Fabindia put a lot of focus into creating a unique and delightful experience for customers through excellent customer service.
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