admin Cloud-based, enterprise-class Unified Communications solutions have become increasingly popular among businesses today because they offer a more flexible, scalable and cost-effective way to communicate and collaborate. With the rise of remote working and the need for real-time communication across different channels, cloud-based Unified Communications solutions enable employees to stay connected from anywhere, anytime, using various devices. They offer features like video conferencing, instant messaging, file sharing and collaboration tools, helping to enhance productivity and efficiency. Moreover, the provider fully manages and maintains such solutions, freeing up IT resources and allowing businesses to focus on their core operations.
Finding the right enterprise-class UC partner for a business today can be challenging, given the overwhelming number of options available and the complexity of selecting a provider that offers the right combination of features and services to meet your organisation’s specific needs. Additionally, the cost and potential disruption associated with transitioning to a new UC platform also make businesses hesitant to make the switch.
Innovation has to meet customer requirements. We shouldn’t wait for requirements to show up and then innovate. It should be the other way around. We need to constantly keep pursuing innovation to usher clients into a new tomorrow of opportunities – William Rubio
This is where industry trailblazer CallTower steps in. Founded in 2002, CallTower has been a global market leader in offering cloud-based, enterprise-class Unified Communications. Specialising in Collaboration and Contact Center Solutions, the company has revolutionised the realm of work and connectivity in organisations worldwide. CallTower specialises in providing, supporting, and integrating cutting-edge industry-leading solutions, including Teams Direct Routing, CT UCaaS, Operator Connect Microsoft Teams, Office 365, Cisco Webex Calling, Cisco CCPP, Zoom, and contact centres options. With its innovative suite of solutions, CallTower simplifies communication processes by taking away the hassles of setting each one up separately. It offers clients a single unified window into their entire communication system, streamlining workflow and efficiency while minimising complexity and costs.
Meet the Innovator Maintaining CallTower’s Competitive Edge
CallTower is blessed with a dedicated, expert, and action-oriented team that goes above and beyond to ensure quality services, with an innovative edge. William Rubio, the CRO of the company, is an essential member of this team, working relentlessly to create and maintain an innovative edge for the company. As the CRO of the company, Rubio is responsible for its business development and company-wide sales verticals. With a Bachelor of Science Degree in Industrial Engineering from the University of Miami and a Master’s Degree in Business Administration from Kennesaw State University, he has experience in both engineering and sales.
Rubio leverages this experience and his in-depth knowledge of VoIP, Cloud, Channel Distributions, Wholesale, IT, Operations, Capital Raise, Business Development and Product Development to position CallTower as an innovative market trendsetter in the UC industry. With over 27 years of experience in Communications, Cloud, and IT, Rubio has gathered invaluable insights into the industry to draft the company’s strategic long-term business development plan making CallTower the number one UC service provider across the Atlantic.
Rubio has served in several senior leadership roles as a seasoned executive before joining CallTower. Prior to his role as the Chief Revenue Officer at CallTower, Rubio headed EarthLink’s Nationwide Hosted Voice Cloud Solution in the channel/partner community. Serving as the VP of Sales at STS Telecom and holding leadership roles at AT&T and XO Communications sum up a part of his executive leadership legacy.
Personalising Connectivity: CallTower Connect
CallTower has revolutionised the management of Unified Communications (UC) solutions by introducing its Connect portal. Connect is a user-friendly portal that streamlines the process of managing UC solutions, offering a customisable and personalised experience that adapts to their unique business needs.
This proprietary system has simplified UC management and enabled customers to administer their services without requiring specialised expertise or hiring outside consultants. The Connect portal is designed in-house and offers customers a seamless, efficient, and intuitive experience, making it easy to administer their UC services. With CallTower’s Connect portal, businesses can bid farewell to the complexities of UC management and focus on what really matters – growing their business.
Hosted Microsoft and Cisco Services
CallTower offers dynamic and flexible communication solutions with its Hosted Microsoft and Cisco services, providing scalability to meet the growing needs of businesses. The collaborative power of combining Office 365 with Microsoft Teams means that team communication is housed within a single solution. As a long-time Microsoft Gold Partner providing cloud voice solutions, CallTower’s monitoring, management, and support services ensure the highest quality user experience.
CallTower’s Hosted Cisco solutions offer businesses a complete unified communications suite that is suitable for businesses of all sizes. With reliable web and video capabilities, CallTower’s Cisco offerings provide a user-friendly experience. These tools make it easy for businesses to communicate on the go, collaborate via messaging and conferencing, and manage their presence effectively. By leveraging CallTower’s Hosted Cisco solutions, businesses can work smarter and more efficiently.
Only novelty is the true mark of distinction. To gain a competitive advantage, you should be able to carve out a market niche through services no one else offers. Venturing into the unknown can be daunting, but it is also equally rewarding when done right – William Rubio
Becoming the Comprehension UC Partner
CallTower has always been about providing clients with comprehensive solutions. To this end, the company offers specialised services that integrate the latest cutting-edge tools to give clients a competitive edge in today’s digital world. Partnering with CallTower gives clients access to the following services:
- UCaaS and PBX Solutions
CallTower offers a comprehensive basket of UCaaS solutions by combining voice enablement, contact centre, productivity tools, and network support. Solutions provided include:
- Global Enterprise Voice
- Global PSTN
- Microsoft Teams Solutions
- Teams Direct Routing
- CISCO Collaboration Solutions
- Webex Cloud Calling
- Zoom Calling
- CT Cloud Solutions
- Contact Center Solutions
Combining speed with accuracy, CallTower offers its clients a range of contact centre solutions. Solutions offered by CallTower simplify training while simultaneously streamlining workflow processes and ensuring excellent turn-around times. Solutions offered include:
- Five9
- Webex Cloud Contact Centre
- CT Cloud Contact Centre
- Teams Contact Centre
- Cloud Video Conferencing
Streamlining the process of video conferencing in the digital age is as essential as having a physical conference room for your board meetings. CallTower ensures smooth collaboration between teams with its cutting-edge Zoom-powered cloud video conferencing and collaboration solution for desktops and smartphones. With CT Cloud Meetings Powered by Zoom, clients can enjoy standalone web and video conferencing solutions with up to 500 attendees, full-feature webinars, and low-cost conference room systems.
- Productivity Solutions
Cost-cutting measures don’t have to compromise productivity or morale. CallTower’s ingenious solutions ensure that the client’s business has the requisite tools they need to excel. Solutions offered include:
- Office 365
- Cloud Faxing
- CT Cloud Unite
- Attendant Console
- Network Solutions
Minimising outage issues, CallTower’s novel solutions reduce downtime to ensure 100% productivity. Solutions offered by CallTower include:
- Voice Redundancy Solutions
- CT Cloud SIP
- SD-WAN
- CT Cloud Analyze
Pioneering Innovation Through Geo-Redundant Data Centres
With the increasing globalisation of businesses, having a reliable and flexible communication solution is critical to maintaining effective collaboration among teams and with customers. CallTower’s global enterprise voice solutions, empowered by geo-redundant data centres and connectivity to more than 6,000 cities and 70 countries, provide businesses with the flexibility and scalability they need to expand their operations globally. This means businesses can easily communicate with customers, partners, and employees in different regions without worrying about traditional communication systems’ limitations. By leveraging global enterprise voice solutions, businesses can reduce costs, improve productivity, and enhance their overall competitive advantage in the global marketplace.
Ideating Innovation: InformaCast Fusion Trigger Notification System
Pioneering yet another trailblazing solution, CallTower designed the InformaCast Fusion system. This state-of-the-art mass notification system enables quick and effective delivery of emergency messages to people, regardless of their location or activity.
It excels in delivering messages with speed, reach, and intrusiveness, ensuring that people take notice and take appropriate action. With InformaCast, you can get critical information into the hands of the right people as quickly as possible, providing a valuable toolset to respond to emergencies. It also allows users to automate triggers, customise the system to fit their physical environment and streamline daily non-emergency procedures.
Accolades Celebrating Novelty
The pioneering status of the company has been recognised with several awards, the most recent being Customer Magazine’s Voice Technology Award 2023. Apart from this 5th consecutive year victory, ChannelVision Magazine awarded the company the Visionary Spotlight Award in 2022. CallTower was also honoured with INTERNET TELEPHONY’s Product of the Year Award 2022 and the 2022 Big Innovation Award.
Fueling the Fires of Innovation in the Team
The team at CallTower dedicates its efforts to one chief goal: enabling people to communicate with each other and get work done easily. The innovation pioneered by the company stems from a team that’s willing to go the distance, disrupting the set standards and unearthing new horizons. CallTower is known for its impactful, open, and conducive work culture that fosters this zeal and enthusiasm among team members.
The company offers team members the resources and training they need to grow and excel. CallTower guarantees constant out-of-the-box thinking and innovative solutions by investing in its personnel. CallTower’s efforts have been recognised and rewarded with several awards and accolades. The Salt Lake Tribunal named the company one of Utah’s Top 20 Workplaces in 2022 for the third consecutive time.
Chartering a Course to the Future of Innovation
As a company committed to the principles of novelty and innovation, CallTower strives to integrate cutting-edge tech tools into its service arsenal. In the coming days, the company wants to expand its service suite further allowing clients access to new and improved next-gen communication solutions.
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