admin The escalating menace of air pollution casts a shadow over daily life, imperilling health and well-being. Millions worldwide face its dire consequences annually, from respiratory ailments to cardiovascular diseases. Amidst this crisis, visionary leader Carlton Solle steps forward with an ingenious solution. Solle, through his innovative venture, G95, seamlessly integrates protective filtration into everyday apparel, pioneering a paradigm shift in personal safety and style.
Meeting the Ingenious Creator
Carlton Solle is an accomplished, results-driven leader with over 20 years of expertise spanning product development, branding, design, sales, marketing, and management. A graduate of the University of California, Berkeley, with a Bachelor’s degree in Latin American Studies, Carlton has consistently demonstrated an innate ability to recognise market opportunities and translate insights into innovative products.
As the Founder and CEO of G95, Inc., since January 2016, Carlton has played a pivotal role in shaping the company’s success. Carlton’s thought leadership extends to environmentally conscious design and sustainable business practices, positioning him as a recognised authority in the industry. His career trajectory reflects a relentless commitment to excellence, marked by a strategic vision that navigates every stage of product development, from concept to market.
A Visionary Response to Global Challenges
“Innovation is about solving real-world problems. At G95, we blend style with protection, transforming lives while prioritising sustainability”
– Carlton Solle
Amidst the world grappling with pollutants, Carlton Solle has championed the cause of clean air with Bioscarf, a revolutionary product designed to safeguard individuals against the perils of air pollution. In the race to achieve comfort and luxury, he recognised the toll on both human lives and the environment. Air pollution, a leading cause of respiratory diseases, spurred Carlton to create a product that not only addresses health concerns but also promotes environmental consciousness.
Bioscarf is not just a protective accessory; it’s a manifestation of Carlton’s commitment to global well-being. Positioned as the first fashionable scarf with embedded N95 protection, it conceals a particulate filter within its fabric, allowing users to navigate through a world of pollutants discreetly. The Bioscarf transcends conventional protective wear, offering a stylish and effective solution to counter the adverse effects of air pollution.
The Inspirational Duo: Carlton and Hazel Solle
At the helm of this innovative endeavour are Carlton Solle and his wife Hazel Solle, the Co-Founders of Bioscarf. While Carlton spearheads the business aspect, Hazel’s creative ingenuity birthed the initial idea. Carlton’s quest for personal protection without compromising style sparked a conversation that Hazel transformed into a groundbreaking product. Their partnership epitomises the synergy of business acumen and creative vision.
The Genesis: From Personal Crisis to Global Innovation
“Each year, millions face the perils of air pollution. The Bioscarf emerged to be a beacon of change. Recognizing resource disparities, we extend support globally, one scarf at a time”
– Carlton Solle
The seed of Bioscarf germinated from a personal health crisis when Carlton fell ill during a trip to China. Upon discovering that air pollution might have been the cause, he sought ways to protect himself without resorting to the conventional, cumbersome masks. This pivotal moment led to a conversation with Hazel, who drew inspiration from her childhood experiences of creating scarves for her dolls using fabric scraps.
Hazel’s ingenious idea took shape as Bioscarf, a product that seamlessly blends fashion and functionality. It became a symbol of resilience during testing times, such as the San Francisco Bay area wildfires, proving its efficacy in filtering out airborne contaminants. The Bioscarf went beyond being a mere accessory; it became a tangible solution to a global health crisis.
Bioscarf’s Global Impact: A Testament to Innovation
Bioscarf’s impact resonates globally, providing protection and comfort to individuals in over 35 countries. With a unique patented material incorporating N95 filtration, Bioscarf serves as a barrier against dust particles and microorganisms, ensuring respiratory well-being. Carlton’s foresight in creating a product with a dual purpose – fashion and protection – positions Bioscarf as an unrivalled pioneer in the market.
Holistic Protection
In addition to the Bioscarf, G95 manufactures a range of innovative products designed to offer comprehensive protection. The Biohoodie features built-in G95 filtration technology, enveloping the wearer in a halo of protection from the shoulders up, blending subtle sophistication with sporty functionality. The BioShield offers superior softness and breathability, featuring easy-to-use straps for a custom fit and complete edge-to-edge G95 filtration. Meanwhile, the Biogaiter combines softness and lightweight design with signature style, incorporating G95 filtration technology throughout for enhanced protection in any environment.
Commitment to Sustainability
Carlton’s commitment to sustainability is exemplified through G95’s innovative approach to environmental responsibility. Witnessing the environmental impact of discarded PPE during the pandemic, G95 embarked on a mission to develop sustainable solutions. The Oceanshield mask, a testament to this commitment, is crafted entirely from plant-based PLA materials, ensuring 100% biodegradability.
G95 goes above and beyond mere product development; they’ve redefined the life cycle of their masks. The company encourages users to return used masks in the envelope provided, facilitating a free recycling program. This initiative underscores Carlton’s dedication to minimising the environmental footprint of their products.
World-Wide Recognition: A Testament to Excellence
The excellence of Bioscarf hasn’t gone unnoticed, earning recognition from leading newspapers and magazines worldwide. From the Wall Street Journal acknowledging its efficacy against pollution, allergens, and bacteria to Fox News lauding it as “fashion with a function,” Bioscarf’s unique blend of style and substance has captured global attention.
Future Aspirations: Sustainability and Global Outreach
As the principal force behind G95 Inc, Carlton Solle envisions a future where Bioscarf continues to lead the market in sustainable, protective wear. The company’s commitment to environmental responsibility is evident in its use of recycled polyester and exploration of hemp and organic cotton blends. Carlton’s focus extends beyond current success; he aims to expand G95’s reach, ensuring that Bioscarf’s innovative solutions reach even more individuals worldwide.
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