admin Apex Digital Media is a digital agency / audience development firm. They work with clients to create a professional digital presence and get the right audience to it. This can include the use of multiple disciplines from search engine optimization (SEO) to social media advertising, pay-per-click, etc. They are experts at helping their clients find what works and then amplifying it for them.
Apex Digital Media at its core is an audience development firm. Anyone can build a website these days – there are all kinds of software that will allow you to drag and drop one together, but getting a large volume of people to visit it is an entirely different challenge. They do web design with even advertising.
Services Offered:
Social Media Management
Social Media Management has become a necessity for any modern business.
A big part of maintaining a successful brand today is social proof. You need to show people that there is interest in what you do. You can build this social proof by effectively cultivating an audience in social channels.
You also need to have a presence and engage with present and future customers. Whether it’s positive or negative feedback, having a visible and authentic presence is a huge asset in today’s world.
Online Video Content
Online video content has quickly become your most important marketing asset.
You need to put out content to stay visible – just to keep up with everyone else really. Don’t despair though, it’s quite easy.
Internet marketing is constantly changing but video content will always be valuable. Search engine optimization (SEO) is complex and algorithms are always changing. One thing is always true though: Video content is and will continue to be a big driver of traffic.
Video Content Helps SEO When Embedded in Pages
Video Content not only does this help the user experience giving people in a hurry a way to quickly consume the content – it also helped greatly with the overall organic ranking of the page. Google tends to elevate content that is helpful to users and video is definitely helpful.
Strong Video Presence
Creating strong video content not only makes for a better user experience, it also makes you visible in the world’s 2nd largest search engine. As you can see, digital video content is the most important asset you have at your disposal right now.
Search Engine Optimization
SEO is a marketing practice designed to make your site more visible in search engines. Accomplishing great SEO today is more a matter of being aligned with best practices and keyword optimizing your pages to the best possible queries. So getting into line with basic standards and best practices is a huge first step in the process.
Think About Your End Users First
Good SEO is making your site friendly to users and actually providing something of value. Having content with real value is something that is more important than ever for organic search ranking.
Online Audience Is Concentrated
Most of the traffic on the internet comes from 2 different places social media platforms and search engines, i.e. Facebook & Google. Most part online traffic today lives on Facebook Google Instagram, Snapchat, etc. So if you’re website owner and you want to get people to your pages to view ads or buy something you’re going to need to be visible in these venues.
Organic Search Is the Best Converting Source of Traffic
SEO it’s a more of a long-term strategy, it’s going to take 3 to 6 months sometimes for you to start seeing results. This is largely due to the amount of time it takes Google to index everything and update its listings. Since organic search is the most trusted form of advertising it’s also going to be the best return on investment for you.
Self-Help SEO
The value we provide is their deep expertise and ability to move quickly. The average business owner doesn’t really want to spend the amount of time it would take them to be as good as they are at Google AdWords.
Dustin Peterson, Founder & CEO
Dustin’s long and storied career in digital marketing started in 2000 when he joined a small digital firm in the San Fernando Valley. By 2005 He was working at ValueClick for their PriceRunner shopping website. Dustin moved within ValueClick (Now Conversant Media) to their digital advertising division where he helped publishers like Real Clear Politics and Forbes monetize their websites. He later went on to work with DM2 to create “WIN” The Women’s Influencer network. Eventually founding Apex Digital Media with the focus of audience development in Aug. of 2014. After taking on several clients Apex quickly evolved into a full service digital agency.
Magazine
