admin Meghan Markle, the Duchess of Sussex, has entered the business world by starting her new lifestyle brand, American Riviera Orchard. The buzz about her business got to its peak on March the 14th, when she released a dedicated website and Instagram account for her up-coming brand. After weeks of speculation and eager anticipation, Meghan finally unveiled her inaugural product: a delightful strawberry jam.
What makes Meghan’s strawberry jam different is not only the flavour that is amazing but the personal touch that she incorporates into every jar. With her own handwriting on the containers, customers like Tracy Robbins and Delfina Blaquier can see the warmth of Megan’s personal attachment with her brand. Tracy Robbins who is a designer rejoiced over her jar of jam, revealing her fear to share the delectable treat with others. Delfina Blaquier, an influencer and one of the attendees at the wedding between Meghan and Prince Harry, also posted her excitement about the gift, adding more cachet to the product through her social media channels.
While the strawberry jam is Meghan’s entering into the consumer goods world, it is, however, the start of a range of products which aims to be both diverse and fascinating. A trademark application lodged by Meghan last month further teases what might be held in the pipeline. Along with these delectable possibilities are jams, marmalades, spreads, butter, sauces, teas, and coffee. Such a broad range shows that Meghan’s brand addresses the different preferences and tastes of the audience and caters them with luxury lifestyle that she embodies.
Along with Meghan’s edible sweets, the trademark encompasses many other goods that convey her idea about the holistic health and the luxury life. Bath and shower gels, scented sachets, body lotions, and cosmetics shows that the primary concern is individual care and pampering. On the other hand, pet shampoo reflects Meghan’s dedication to animal care and diversity in her brand. The stationery, books, tableware, linens, and yoga mats imply the fact that Meghan wants everything to create a complete lifestyle experience and it shows her own personality and objects of interests she likes.
While the American Riviera Orchard brand of Meghan Markle starts to take shape, it is evident that her aim exceeds ordinary product consumption. Through her personal input in each element of her business, such as hand-written labels and thoughtfully selected offerings, Meghan tries to build a direct emotional bond with the customers. With every product, she lets the consumers be part of building her philosophy of authenticity, inclusivity, and mindful way of life. On the heels of her new life as the Duchess of Sussex, she adds to the brand, an image of refinement, elegance, and cheerfulness that is relatable with people globally.
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