admin LuLu Hypermarket is all set to roll out its “World Food ‘22” festival across Saudi Arabia, where shoppers can benefit from a number of discount offers and exciting deals on a wide range of globally sourced products and hot food varieties.
Details on the Food Festival
The festival, which runs from February 23rd to March 8th, is a celebration of great-tasting culinary adventures, which combine celebrity flair, global ingredients, and influencer inputs to track trends, and new and wholesome ideas to transform meals. LuLu customers can look forward to some delicious sampling of skilfully put together meals by LuLu’s battery of in-house chefs, who will bring some of the world’s best-known dishes to the Hot Foods section of the hypermarket.
Besides some terrific deals on a wide range of ingredients, which cater to every imaginative culinary experiment — think decadent desserts or supreme seafoods and meat or vegan — and new choices for every meal plan from breakfast onwards, the festival will be a true celebration of good food across the 22 LuLu Hypermarkets, five LuLu commissionaires and 17 mini-marts in the Kingdom of Saudi Arabia, sources mentioned.
Sessions Planned
The festival boasts a calendar of food-related events, including interactive sessions and masterclasses with some of the best-known celebrity chefs from the Arab world and beyond, and a series of contests for the shoppers. Food influencers, who usually have a chance to sample exotic ingredients, can try their hand at the Budget Cooking contest, where they will have to stick to a limited budget and prepare a great-tasting meal.
“Food is one of the main elements that holds universal fascination and it is also something we all depend on for our good health,” said LuLu Group Executive Director Ashraf Ali M.A. “At LuLu, providing the best range of wholesome, tasty and nutritious ingredients and food items has always been the cornerstone of our business and this ‘World Food’ festival is a showcase for our global network of sourcing offices in over 24 countries, which ensure that the very best ingredients and food trends find their way to our customer trolleys,” he added.
Attractions
Chef Al-Sherbiny, food blogger Ali Basha, Chef Dangl, and many others will be gracing the occasion. These celeb chefs, bloggers and influencers will share their signature dishes and recipes with customers and there will be plenty of culinary action. LuLu will also host a number of themed promotions, which include: Fresh Morning Deals (breakfast offers), Chocolate Fantasy, Guilt-Free Offers, Rice and Shine (rice and rice cooker), Exotic Cuts (premium meat offers), Chaat O’Clock (desi cuisine), Cookie Jar, Fruitful Deals, Citrus Fest, Fishtival, Spice and Pulse, Spill the Beans (coffee and coffee maker), Baking Essentials, and Filled Cabinet Offers (kitchenware).
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