admin Adrian Coelho, known to be a celebrity and fashion hairdresser, relied on his career and vision of hair beauty to develop his own range.
A sophisticated blend of aromatherapy and phototherapy, the range is composed of multifunctional products based on essential oils and designed with a holistic approach.
At a time when hair care formulas were starting to rise in the beauty industry, Adrien Coelho had decided to create products meant to be at the root of hair beauty.
“As a trained hairdresser, I have always been passionate about hair beauty and health. As part of my job, I realized everyone had the same problems with dull, brittle, weakened hair. And since they did not know how to treat their hair properly, they blindly trusted the industry, although it targeted the symptoms, not the causes,” he says.
“Consumers are much better educated about skincare than scalp care, and yet the latter ages six times faster than the face skin,” he adds.
Back from a training course in the United States, he started to develop natural formulas with a pharmacist specialized in skin problems to offer both efficacy and sensoriality.
“To me, it was essential to formulate products free from aggressive and controversial ingredients. I wanted to work on natural formulas and treat the scalp like we treat our skins, with essential oils for their emotional dimension, because our hair reflects our emotions,” explains Adrien Coelho
The result of his work was four products composing of at least 95% ingredients of natural origin, like the serum-oil for the scalp, hair, face and body, which offers relaxing, antioxidant and anti-ageing benefits.
Coelho claims to be a high-end, holistic brand which supports consumers in a comprehensive way. “I felt like combining sensoriality – with woody, spicy fragrances – and efficacy. It took four years to develop these very pleasant, foaming textures,” explains Adrien Coelho.
Other than the serum-oil, the range boasts a micellar cleanser which can be used as a shampoo, a peppermint-based 4-in-1 cleansing, defining, conditioning moisturizer which can also be used as a mask, and a texturizing memory mist.
“We aim to go back to basics, with simplified routines, but optimum results, while preserving nature and hair health,” he says.
Visit his website for more details and to purchase the products https://www.adrien- coelho.com/
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