admin The beginning of change is just a single step. Realising this simple truth, Ashton Bishop started a strategically-led, marketing agency that’s helped clients create billions of dollars of value over the last decade. Step Change makes it clear what needs to align for a business to win. Their strength is their best practice frameworks and toolkits, built from sourcing the world’s best ideas, and refining them while implementing them. Steppers, as they call themselves, people working as a part of the organisation have intellectual property (IP) that cover best practices across topics such as internal and external communications, coaching, and customer-centricity, to name a few. On top of that, they utilise various technologies to drive results — such as Monday.com for project management, Learnworlds as their learning management system (LMS), and Hubspot as their customer relationship management system (CRM). These platforms streamline their work and help them to focus on higher-order initiatives.
Strategy is about making choices. That’s hard. But it’s the only way to true success – Ashton Bishop
Salient Features
Step Change reaches out to their audiences by making their creativity and strategy insights accessible through various speaking engagements, interviews, and reports which are then amplified through social media. By crafting the best experiences for their clients, word of mouth has also helped them to attract attention and gain credibility for themselves. Along with that, the best practice frameworks, processes, and tools that they share with their clients are also embedded in their daily operations. Walking the talk themselves, Steppers are capable of differentiating and recommending strategies that work from the ones that don’t.
The Wind Beneath Step Change’s Wings
Ashton Bishop, CEO of Step Change, has an expertise of more than two decades in marketing and strategy. He has helped many of Australia’s and the world’s most successful brands craft their value proposition. Ashton has won the coveted Speaker of the Year Award from the world’s #1 CEO network three times. He has received film awards, guest-lectured at leading universities, won creative and strategic recognition from his peers, and was instrumental in developing Australia’s first mobile app. As an award-winning speaker and coach, Ashton truly believes that in this fast-paced world, the only way to provide value to audiences is to be a part of the game.
Step Change unlocks the magic within the business and helps them reach that next level – Ashton Bishop
Ashton is a commerce/law graduate who, after completing his graduation, turned his hand to street performing, TV presenting, stand-up comedy, film directing, and even ran away with the circus (literally). He uses all these past experiences and skills in making presentations that are a mix of theory and workshop training to make it more relevant, topical, and entertaining. Ashton uses his skills and expertise to pinpoint how brands can outsmart their competitors. Businesses, peers, and teams are able to drive results and develop their leadership capabilities through Ashton’s tried and tested IP.
Shining Past the Pandemic
Although the COVID-19 pandemic has had a profound impact on all business areas, it has not done much to intimidate Step Change. In fact, it has served as their guiding compass in determining next horizon challenges and opportunities. It has also carved for them a path that they need to take to grow in today’s data-centric and non-stop changing world. They can gain new businesses by using AI and automation to convert data into information, which can be used for predictions and providing accurate results. They’re always looking for new strategic partnerships that assist them in growing their clients’ varied business models. Their hybrid working models and technologies grant them access to a specialised talent pool previously inaccessible due to geographical restrictions.
Client Gratification
Apart from their strategy services, Step Change also helps their clients in implementing their marketing efforts through their marketing retainers. This includes, but is not limited to, handling their CRM, monitoring their email campaigns, and designing collateral. Their learning platform, the Institute of Change, is also employed by their clients to reinforce their leadership capabilities. Their range of masterclasses is vast and headlined by their CEO, and is available in virtual, face-to-face, and digital formats.
The Master Plan
Step Change’s purpose remains to inspire step changes in businesses and teams. Over the next 5 years, Step Change’s blended delivery of their services and offerings will continue to deliver. Step Change’s short-term goals include getting listed in government panels, converting their existing clients into marketing retainer engagements, using their Lockstep Baseline diagnostic (https://tinyurl.com/35898d6m) to help organisations determine their strategic focus, and enrolling at least 100 more personnel in IOC’s Leader’s Mindset Masterclass.
One thing is for sure; Step Change is playing the long game. They have already started sowing the seeds that will guarantee a prosperous future. So if you’re looking for your next step change, and want to turn that ‘?’ into a ‘!’ (your ‘how’ in ‘WOW!’) then look no further.
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